Grace has sold 4 properties with Homeland Real Estate over the past few years and each time received a great result. Once, Grace was persuaded into using a different agency with their glossy pages and lower commission, however, she had to learn the hard and costly way that she was only told what she wanted to hear but the truth was they couldn’t deliver. What she thought was going to be a similar option turned out to be a terrible decision. Disappointed, Grace went back to Homeland, where Rocco took over and proved once again, that Homeland only has the best interest of their clients at heart. Thank you, Grace, for sharing your story, so that others can learn from your experience.
We used Homeland in Liverpool as our preferred agent to help us with the sale of our properties. We met Homeland when we built our first house. In that area, Homeland was quite prominent along with some other agents. We went through an interview process and selected Homeland as our preferred listing agent at the time. Funny story, we listed our property and within 4 hours of going live, we had an offer above the listed price and it was just totally unexpected! It superseded our expectations.
In total, we sold 4 properties with Homeland. What we found out through the interviewing process of potential agents, that some will just tell you what you want to hear and offer you the world. But one thing that we really appreciated with our Homeland agent was that he was honest, realistic, informed and factual. We looked at market trends, the data, comparable sales. We looked at what the competition was out there and really had a realistic discussion about our price point. What was impressive was that our agent was able to get us a price above our expectations. I didn’t know how he did it. Every opportunity where we’ve been able to sell a home, we’ve had a profit, and Homeland has helped us achieve that.
We recently relocated from Sydney to Melbourne and one thing that we’ve noticed as being the buyer now, we’ve been in contact with many agents and the way we’ve been treated as buyers kind of makes me respect Homeland even more. Being the vendor, they’ve always presented their buyers to their best ability, also the differences between the offers that had been proposed and what is some of the strengths and weaknesses between those.
The experience that I’ve had here in Melbourne, now we’re on the market as a buyer, is that we don’t feel the same relationship from the agents that we’ve interacted with. So I kind of miss Homeland, because they’ve been an advisor to us both as a buyer and as a vendor, and so we have that trusted partnership in both experiences. I haven’t had that pleasure in Melbourne recently. Now I’m in Melbourne, I don’t have that buyer relationship with an agent.
Homeland’s agent, Rocco, would organise private inspection with the buyer and because we had tenants in the house, he made it so that was convenient for both the tenant, us as the landlord, and the vendor, since it can get complicated, but it was just so smoothly managed. Rocco was able to facilitate the private viewing, not inconvenience the tenant and it also worked to the advantage of the buyer because that’s what they were looking for as well. The private viewings, I feel, added an advantage to the experience of the buyer.
We were happy with their offer that came through and it was only because Rocco was able to know his buyer, their capacity, budget and what their requirements were. We knew what our expectations were as well and being able to really personalise and bring it together. That’s been our experience in every sale. That is a bonus for us. It makes it so much easier. And that’s how we achieved the best price.
A personal view on the commission is you pay for what you get. You can pay extreme fees in marketing campaigns and promotional materials and massive billboards that actually get you nothing. What made us investigate another option was the glossy campaign and a lower commission. And so, you get sold a pitch and we bought it. We had a personal experience of that where we tried to test a different agent and cost us around $12,000- $14,000. We had a massive campaign and it actually didn’t result in anything, so we went back to Homeland.
Going back to Rocco, he gave us, in his normal trustworthy style, all the facts about what was happening in the area. It’s quite an emotional experience because we did sell for less than what we expected, but we sold. I cried when I signed the contract. But having Rocco there to say, “Look, Gracie, you’re doing the right thing by you. It’ll help you relieve the stress that you both are under on, in terms of how we’re going to offload this in the timeframes that we’ve got;” and just helping us work through the financials to go, “Yes, this actually makes sense.” As emotionally hard as it was, it was yeah, the right decision. And it would only come with trust. He had our best interest at hand.